Building a Clothing Brand:
A Step-by-Step Guide to
Launching a Fashion Brand

The first project is all about building a clothing brand. For years, I’d thought about building a clothing line but the timing and purpose had to make sense to me. As the technology changed, new tools have made it easier and more affordable for someone to launch a fashion brand.

Here, I’ll be documenting the steps I’ve taken to build a clothing brand from idea to launch.

My way is not the end-all be-all. I’m learning as I go along and these may not be the same exact steps that others would take or recommend but I do use resources I’ve researched to help guide me through the process.

Now that all of the disclaimers are out of the way, let’s get to it!

Table of Contents:

*Created as I go along.

01 — Planning the Business

Some people just start swimming and go where the current takes them. I like to plan a bit more so that I can visualize where I’m going and where I want to be. Planning the business helps with that.